In a recent discussion with Wildfire Creative a local graphic company we got onto the subject of inspiration for graphics, while we always feel is creating something new is this always the case? All designers must be using memory for inspiration, millions of retain images drawn upon to create something new but if the new is based on retained how new is it? Are we looking at the ultimate in graphic recycling! Does this mean working on graphic design in Shropshire a rural county in the UK surrounded by open countryside and nature will lead to a feel to work produced? Of course it doesn’t there are way more outside influences in the modern world quite literally drowning out the .

If you look at African culture the environment and heritage seem to have a much greater influence on current design, the modern culture seems to have a link back to its roots in a much stronger way. Much modern on the African continent display elements of African art, from the blatant use of African tribal masks in an advert to the subtle incorporation of tribal art patterns in logos and designs.

When it comes to website design the most modern expression of advertising is anything different? Well no not really the presentation method is different but the influences remain the same design is design on the display medium changes. I think a quotation from Mark who works on website design in Shrewsbury Shropshire sums it up “We can only draw inspiration from the past as the future does not exist yet” perhaps Design is the ultimate in recycled ideas.

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