is doing things that create sales and/or capture sales leads from potential customers that are surfing the net .

This means getting your website to rank in , Yahoo MSN, article directories, blog directories, Feeds, Social Networks, and other search related sites so that appears when a potential customer of yours types in a “keyword phrase” that relates to your operation .

This is something of a mysterious art  these days and is a constantly changing playing field . With each passing month there is a much greater need to hire specialists and consultants that work only in this arena, in order for companies to be able to get their sites on the first page of Google’s search engine results for the keywords that will generate sales and leads. This service is called or search engine optimization. Another way for companies to get the same results is to arrange for their staff  to participate in focused training seminars, or one on one training, to gain the necessary skills to do this work in-house

Internet marketing has come to include pay per click advertising. Ads that are postioned within the results pages of search engines (when you do a search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on . Each time a user clicks on the ad, they are forwarded to \ they end up on the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars .

The future of Internet marketing is the social sites like Facebook. Here, the most efficient advertising  will be “viral” and more “virtual word of mouth”. This is much more complicated than search engine optimization and pay per click advertising, but has the potential to be much more lucrative!

There are many companies that specialise in assisting company’s in their Internet Marketing efforts.

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